“Denim”-once a work uniform, now a fashion unicorn.
1850, ‘the gold rush ‘ era, miners and farmers are looking for clothes that doesn’t rip easily.
Levi strauss and jacob W davis. A businessmen and another one is a tailor, developed trousers that can hold heavy work load without getting damage. Denim was born, became the massiah for the workers who were never want to loose.
From the coal mining tunnels, now showcasing in your Wardrobe. Denim journey is incredible. In world war II, denim became an ‘essential’ commodity for those who are engaged with defense or military activity.In the 1950s, movie stars made jeans a sign of youth and rebellion.
Designers find out the true potential of the denim from 1970 to 1980’s. Turning into a luxury and everday wear.
Theres might be a possibility, you are wearing a pair jeans while you are reading this article, isn’t it feels great?